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Embossing is an attractive and essential technique. When done properly it can take designs from good to great! It can enhance the look and feel of any surface, whether it paper, cloth or metal. It gives a piece added value and stands out from the rest.

On a previous blog, we covered special finishes to create outstanding print work. Embossing is a classic printing process, referring to the creation of an impression of some kind of design, decoration, lettering or pattern into a card stock. Squeezing the paper medium between two specially carved plates creates the image. Embossing and debossing are the processes of creating either raised or recessed relief images and designs in paper and other materials. An embossed pattern is raised against the background, while a debossed pattern sinks into the surface of the material (but might protrude somewhat on the reverse, back side).

Printing processes, paper stock and special finishes all contribute to the look and feel of printed literature. Often overlooked because of the additional production cost, special finishes are a great way to wow your client with a distinctive look and feel. Here at Champions Creative, we have shared a few of our favourites that can all be applied to print materials, including business cards, brochures, leaflets and invitations.

When it comes to conceptualising a page design for a magazine, many people think that filling the page with text is a sure-fire way of pulling the reader in and grabbing their attention. As designers, it’s our time to stand up and change that and champion the less is more approach.

At Champions creative, we’re a mighty team, dedicated to creating exciting on-trend artwork from concept to completion for our clients.

We are always on the look-out for the ‘next best thing’. And, of course, being a friendly bunch, we want to share it with you.