Adey Steel

Adey Steel

Brief:

To create a new look, including branding and logos, and tie together the four elements of leading steel manufacturers Adey Steel.

Delivery:

Having developed a strong new logo, we differentiated the four arms of the group with distinct colours on all collateral. 

We built a website linking the four pillars of the brand and designed new livery for all company vehicles, along with a full suite of stationery and signage.

Outcome:

Delivering a full rebrand in just 6 months, we gave a 90 year old local business a 21st century facelift and simplified market perceptions of a complex business structure.

This included seeing the logo created by our creative team used across all of Adey's branding including on their extensive fleet of vehicles, signage and stationary. The company also applied new vehicle graphics across all of their transportation vehicles.    

Adey Steel Image
Adey Steel Image