TV Advertising Concept & Execution
To create a national television advertisement for frozen food retailers Farmfoods. Our creative team devised, planned and produced the campaign ensuring that it coincided with all of the company's existing branding.
We began with initial concepts and storyboards, before securing Strictly Come Dancing judge, Len Goodman, to appear in the advert and act as an ambassador for the brand.
On the day the team undertook extensive planning, script writing, selecting and managing extras and producing voiceovers with Len.
Thanks to our contacts and buying power, after the final advertisment had been produced, we were able to secure primetime slots on ITV, gaining maximum exposure for Farmfoods.
As an example, the June 2014 campaign achieved 5,522 TVRs and was seen by 71% (7.96 million) of the target audience in key regions. Since using Len on their television advertisements, the store have seen an increase in their weekly sales figures.