To change public perceptions about Grosvenor Casinos, ensuring they became known not just as a gaming destination but as a market leader in the UK entertainment industry.
We created a range of ‘What’s On’ guides, outdoor advertising and in-club collateral to promote entertainment across the 53 venue estate. Our creative team designed advertising campaigns, which targeted core demographics both nationally and regionally in order to promote the brand.
The campaigns stayed true to the brand's strong identity and aligned Grosvenor Casinos as one of the UK's premier entertainment venues.
In the first six months of our work, Grosvenor's in-club revenues grew by over £12 million (13% EBITDA) demonstrating the impact our campaign had.
The brand's London venues, a particular focus of our work, recorded a 19% growth and total UK visitor numbers increased by 321,000.